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This paper focuses on the interaction between popular culture and the new media, which sociologist David Beer notes, “have become central in shaping our everyday lives and in ordering our routine experiences”. Images of Ireland are now everywhere. Over recent years, the well-ordered ideological visual narrative of the historical and affective bond that was fostered by emigration, or the political assertiveness of the Irish diaspora in the USA seem to be no longer clearly delineated because its representations circulate online in different, less fixed ways.
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